5 Top tips for designing your pop-up banner…
(They make a fabulous backdrop to your virtual meetings!)
This is a frustrating time for many businesses. Even if you are able to keep working, it may well be in a limited way. However, many of our customers have been focusing on improving their branding presence during their Zoom and Skype meetings… every little helps, as they say. And one way of doing that has been to display a roll up banner (or two… or even three!).
So, with that said, we thought it might be useful to pass on a few pointers on how to design your roll up banner so you too can have maximum impact whilst chatting at your desk.
1.Key message at the top
It’s just how it is. People tend to read from top to bottom anyway, but when viewing a roll up banner behind a person during an online call it’s also the bit people can still see. So make sure your logo/branding is jumping out, and your key message for that banner is just below. You want people to connect the two subliminally, and that’s one great way to do it. Of course, a bit of additional information to whet their appetite can then appear next, but don’t be tempted to try to put too much on there for people to read. Which leads us to our next point…
2.Let ‘white space’ be your friend
It’s very tempting to try to get every last piece of information onto a roll up banner, but we urge you not to fall for temptation. Instead, use as few words as possible to get your message across (in line with your brand voice), and let your silence on everything else be enticing enough to get people to contact you.
It really does… but it has to be a good one! Display graphics on a roll up banner need to be high quality and much higher resolution (300dpi recommended) than any digital stuff you see on LinkedIn. The quality of your images will make or break your roll up banner. Plus there are other things you need to be aware of too, for printers need images supplied in CMYK, not RGB… So if that’s double Dutch to you (and for most people it is, so please don’t worry) just give us a ring and we can talk you through what you need to do to get it right.
4.Ensure your design fully supports your brand
What we mean by this is make sure the colours you use, the fonts, the images, and even the style of writing, all match your communications elsewhere. This ensures your branding and messages remain consistent and never start to conflict or confuse.
5.Put your contact details on there!
We can’t emphasise this enough. It’s no good getting your fabulous message across and then leaving people high and dry. Make sure your website address is clearly visible. And your phone/email too, if that’s your chosen method of communication. Make it easy for them to do a screen grab and see how to contact you when they look at the pic later.